alter-ego: graphic designER
Looking for a freelance professional or remote employee who knows print inside out, with an ample side of web graphics and social media ? You've found her. I've been helping my clients manifest their brand and marketing aspirations for over 20 years. If you can name it, I've probably done it. And I can get it done beautifully, effectively, on time and on budget.
art direction • logo design • typography • consulting • photo retouching • copywriting • editing • proofreading • packaging • production • print sourcing & handling
Book covers are often the most challenging type of project for me, even when working with the best creative directors. Every last detail needs to be right, and approvals can be hard to bag. Still, I love doing them, as long as I have adequate time. For this one, I did extensive work on getting the title letters crafted as they are (adding some flourishes, creating the interlock) and also photoshop retouching of the flower picture to both extend the yellow background and also to pace the opening of the bud just so.
logos & business cards
Logos are deceptively simple. I often underbid them, and end up shaking my fist at myself! But again, super rewarding work. Need a logo?
PRINT & E-MARKETING Collateral
- FOLDERS & MEDIA KITS
- FACEBOOK GRAPHICS
- BANNER ADS
- BOOTH GRAPHICS
- NEWSLETTERS & GUIDES
working with licensed art
I have worked with licensed characters for several publishing clients in the past, including
- Oliver Dunrea's Gossie & Friends
- Curious George
- Spongebob Squarepants
- Disney Princesses
- Leap, for Leapfrog
When doing so, there is often scads of brand guidelines which must be reviewed and followed closely. For some of these, I art-directed pre-approved artists to generate new products. For others, I pulled from existing high-res artwork to create 'new' compositions in Photoshop or just silhouetted characters or objects as needed. I contributed content ideas as well when appropriate. Great fun!
Even on a tight budget and schedule, I can make something eye-catching. For the graphic shown above, I took a thick folder of campaign material, located key points to highlight, bought some cheap clip art/photos, and pulled it all together into a creative an energetic and effective piece.